About tdeferiamedia, inc.
Tony started tdeferiamedia,inc (TDMi) in February 2007. Tdeferiamedia, inc is a full-service brand consulting and production company for mid to large size companies. TDMi studies your business needs and executes a communications strategy through diverse media creating individual pieces & sophisticated campaigns. Projects have successfully targeted general & niche markets growing revenue and market reach for over 100 clients to include The State of Georgia, The Gwinnett Braves, The American Cancer Society, and numerous non-profits and retail clients of all sizes. The company is made up of highly experienced people by varied discipline (writers, editors, designers, videographers, web & digital experts, marketers and interpreters).
Since its inception, the company has produced books, redesigned newspapers and created collateral marketing campaigns and materials to include video production for a diverse clientele. The company serves as an outsourced marketing and branding agency managing all aspects of messaging. The company does approx. 20% of business interpreting ethnic markets. The company is minority certified locally and nationally by the Georgia Minority Supplier Development Council.
About Tony De Feria
Tony De Feria is a senior media executive with extensive experience leading print and on line products.
In 2012, Tony graduated from Leadership Atlanta, a year-long executive program where participants are charged with learning about and helping to change the significant social and economic issues facing the Atlanta area. He continues as a group facilitator for one of the study groups of the class of 2014 and continues to work with them on a variety of projects aimed at Atlanta’s high-level executives.
As Director of Consumer Marketing and Communications for The Atlanta Journal-Constitution, Tony oversaw the newspaper’s branding efforts and was concurrently charged with evaluating Hispanic opportunities for the company. He played a critical role in the acquisition of MundoHispánico, the largest Spanish-language newspaper in the Southeast by The AJC in May 2004. Post acquisition, Tony was promoted to Executive Vice President of Mundo. His leadership in creating cross-selling links to the AJC increased revenue by $700,000 per year and 65% over a twenty-four month period.
Tony speaks reads and writes Spanish fluently.
Previously Tony served as The AJC’s Creative Director and Assistant Managing Editor for Graphics and Photography where he implemented significant improvement to processes including coordination of the newspaper’s page-size reduction project yielding significant savings in newsprint costs, new advertising opportunities and vastly improved processes. He led the scripting of coding that yielded automation of datelines saving hundreds of man-hours. Under his leadership, The AJC was awarded dozens of awards and received special recognition for Olympic body of work by The Society of Newspaper Design.
Prior to coming to Atlanta, Tony served as Co-design Director-Graphics Editor of The Baltimore Sun. As The Sun’s first Graphics Editor he introduced visual journalism and computer graphics. Tony’s career began as an artist trainee and Assistant Art Director/Graphics at The Washington Times.
His graphics, illustrations and designs have been recognized by national and international design organizations such as The Society of News Design, American Cartographic Association, The Associated Press, American Institute of Graphic Arts and Time Magazine.
As a speaker, Tony has given lectures at The Poynter Institute, American Press Institute, NEXPO, Associated Press and The University of Georgia. He’s also taught courses at The Art Institute, Maryland College of Art and The Portfolio Center in Atlanta. As a consultant, he has helped publications in the U.S., Spain and Eastern Europe.
Tony is or has been an active member of the National Association of Minority Media Executives, International Newspaper Marketing Association, National Association of Hispanic Journalists, The Latin American Association and Georgia Hispanic Chamber of Commerce. He served on the Board of Directors of The Boys and Girls Clubs of Atlanta, Atlanta’s Tony-award winning Alliance Theatre and Big Brothers Big Sisters of Metro Atlanta helping coordinate Latino outreach programs.
Most recently Tony graduated from Leadership North Fulton and is on the board of directors of the Greater North Fulton Chamber of Commerce.