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November 14, 2017

TIPS FOR CONTENT CONSTRUCTION AND PLACEMENT

This approach was honed from several years of designing and producing print products. But the same approach can be used for digital/web executions.

HOW TO GET STARTED

If you are a budding author you will need to know publishing guidelines. This will also apply to all organizations wishing to tell their story either in print or in digital form.

Consider the Inver...

November 14, 2017

For decades, the “inverted pyramid” structure has been a mainstay of traditional mass media writing. Following this structure, the “base” of the pyramid—the most fundamental facts—appear at the top of the story, in the lead paragraph. Non-essential information appears in the following paragraphs, or “nut” graphs, in order of importance.

While some media writers are critical of the inverted pyramid stru...

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November 14, 2017

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